Isothermal Community College

Small Business Center

Seminars

Small BusinessCenters Seminars Fall 2017

 

August 31, 2017 - Fundamentals of Google Analytics for Small Business-Martin Brossman

                                    Polk Center, 1:00-4:00 p.m.

Do you know how your web advertising and social media is working? If you don’t have information about who, how and why people are coming to your website then you are not tracking how your ads and social media activity is actually doing. Every business owner should know the basics of Google analytics from their website even if they don’t manage their own ads and social media. Google Analytics is free and shows how and why people found your website. This is key for attracting more of the right customers

 

August 31, 2017 - Online Safety and Security for Small Business Owners-Martin Brossman

                                    Rutherford Campus, 6:00-9:00 p.m.

Update your knowledge of best online privacy practices and what you need to do for effective reputation management on an ongoing basis. Understand how to have effective content on the web with the right degree of transparency. Become aware of current tools to help you achieve a secure web presence for yourself and your business.

 

September 12, 2017 - Intro to QuickBooks-Jeff Weathers

                                    Rutherford Campus, 6:00-9:00 p.m.

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

September 14, 2017 - Writing a Business Plan-Harry Ponder

                                    Rutherford Campus, 6:00-9:00 p.m.

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan.  Find out how marketing, operations, and finance are interrelated.  Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

 

September 19, 2017 – What Business Structure is Right for Your Small Business

-Harry Ponder

                                    Rutherford Campus, 6:00-9:00 p.m.

This seminar will help a business owner or a potential business owner understand the different entities or legal structures of a small business.  It will also help them know which structure might be the best for their business and the disadvantages and advantages of each.

 

Some of the topics to be discussed will be:

What are the different entities/structures of a small business?

Sole Proprietor

Partnership

Corporation (C and S)

Limited Liability Company (LLC/LLP)

What are the advantages/disadvantages of each type of structure?

How do I determine which structure will be best for my business?
How do I set up the structure I want my business to have?

What liabilities do I have with each structure?

What are the legal issues associated with each structure?

 Where do I begin?

 

September 21, 2017 - QuickBooks-Beyond the Basics-Jeff Weathers

                                    Rutherford Campus, 6:00-9:00 p.m.

This class will expand on what you learned in QuickBooks Training (Part 1). Our QuickBooks expert will expand more on the sales process by showing participants how to set up their products and services, manage their accounts receivable and accounts payable, receive payments on invoices and pay bills, reconcile bank & credit card accounts and create financial reports to monitor and analyze their business.

 

September 28, 2017 - Bookkeeping for Small Business-Dan Thomas    

                                    Rutherford Campus, 6:00-9:00 p.m.

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

 

October 19, 2017 - Taxes for Small Business-Dan Thomas

                                    Rutherford Campus, 6:00-9:00 p.m.

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business.  Become familiar with the latest tax forms and procedures for both state and federal taxes.  Discover how everyday business decisions can have tax implications that can affect your bottom line.  This seminar is important for both new and experienced business owners.

 

October 24, 2017 - How to Find Merchandise to Sell Online-Nick Hawks

                                    Polk Center, 1:00-4:00 p.m.

The most asked question I get as an eCommerce guru is “where do you get the stuff you sell online”.  That’s the million dollar question isn’t it?  In this fast paced class you will learn my secrets to sourcing merchandise to sell online in many different ways.

  • Wholesale
  • Drop Shippers
  • Foreign Sources
  • Liquidation

 

October 24, 2017 - Building Your Business on eBay-Beyond the Basics-Nick Hawks

                                    Rutherford Campus, 6:00-9:00 p.m.

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay.  Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!

 

October 26, 2017 - Growing Your Business with Social Media-Martin Brossman

                                    Rutherford Campus, 6:00-9:00 p.m.

A dynamic overview of Facebook, LinkedIn, Twitter, Google Plus, Pinterest, Youtube, Blogging and free on-line directories. Learn how to get started with free Social Media platforms and web-based directories, and understand which marketing approaches are best for your business. This class will give you real-world examples of small and micro businesses that are successfully using Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Yelp and other sources. You will take away an easy-to-implement grassroots marketing strategy to give your business the edge it needs to compete in today’s fast-moving online world.

 

November 7, 2017 - How to Find Customers-Nick Hawks

                                    Polk Center, 1:00-4:00 p.m.

Customers are the key to building a successful business and your online reputation is crucial for finding customers. This fast paced class teaches you where and how to find your customers. In this class you will learn how to get a free Online Reputation report. Learn which SEO keywords your competition are using for free. We will briefly compare the past traditional methods of marketing to the more current methods of social media. You will quickly learn how to find, motivate, and keep consumers coming to your business. Discover the variety of FREE market research tools that will give you critical information about your industry and customers.

    Google AdWords                   FreeLunch                   Pinterest

    LinkedIn                              Twitter Ads                  YouTube

    FaceBook Ads                        mPact                        Survey Monkey

 

November 7, 2017 - Understanding eBay Stores: Selling from your eBay Website-

Nick Hawks

                                    Rutherford Campus, 6:00-9:00 p.m.

This 3 hour hands-on course is a fantastic way to provide a step-by-step approach to those individuals who are ready to become eBay Store owners. You will learn how to start, brand, and optimize your eBay store website. Understand how to market your eBay store more effectively with email newsletters, traffic reports, and the markdown manager sales tool. Learn how to use the “Quick Store Tune-up” feature and "Manage My Store" page to customize your eBay Store, plus learn tips for search engine optimization (SEO) that will bring even more internet shoppers to your eBay Store via Google, Yahoo, and Bing search engines!!

 

 

 

November 9, 2017 - Intro to QuickBooks-Jeff Weathers

                                    Polk Center, 12:30-3:30 p.m.

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

November 16, 2017 - QuickBooks-Beyond the Basics-Jeff Weathers

                                    Polk Center, 12:30-3:30 p.m.

This class will expand on what you learned in QuickBooks Training (Part 1). Our QuickBooks expert will expand more on the sales process by showing participants how to set up their products and services, manage their accounts receivable and accounts payable, receive payments on invoices and pay bills, reconcile bank & credit card accounts and create financial reports to monitor and analyze their business.

 

November 16, 2017 - QuickBooks-Payroll, Jeff Weathers

                                    Rutherford Campus, 6:00-9:00 p.m.

Preparing payroll in any small business can be a daunting task. Whether you have one employee or 20, the federal and state requirements are often the same! However, by using the payroll feature in the QuickBooks desktop product, you can master efficient techniques for setting up employees, creating paychecks, paying taxes, and generating forms and reports quickly and easily.  

 

We will start with an introduction to Payroll and Taxes and what it means to “do payroll.” We will also learn how to prepare for the payroll process by finding the information you need on the Internal Revenue Service, NCDOR and Employment Security websites, from the details of complying with withholding requirements for taxes to the process for applying for an employer identification number and other state identification numbers. Then we will review all aspects of how to set up, maintain and process payroll for your employees in QuickBooks.

 

Please check the web page for additional seminars.

 

 

Register online or call Dee Spurlin at 828-395-1416.