Isothermal Community College

Small Business Center

Seminars

SBC Fall Seminars 2016

 

10 Common Legal Mistakes Made in Starting Your Own Business – Brian King

August 11, 2016, 6:00-8:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Every business owner faces challenges in the start- up and day-to-day operations of business.  During this seminar learn about the ten common legal mistakes made when starting your own business. Brian W. King, owner and managing attorney of King Law, began his law firm from a second floor one-room office to a thriving business stretching across two states and ten offices.  He owns six businesses in North and South Carolina, and has traditional corporations and LLC’s.  He and his clients have dealt with pitfalls over the years.  This seminar will take these cases-turned-hypotheticals and can help you in the development of your own business.  Whether you are developing your business plan, recently opened your door or been in business for years, this seminar is for you.

 

QuickBooks Training – Jeffrey Weathers

September 6, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

QuickBooks Training: Beyond the Basics – Jeffrey Weathers

September 13, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This class will expand on what you learned in QuickBooks Training (Part 1). Our QuickBooks expert will expand more on the sales process by showing participants how to set up their products and services, manage their accounts receivable and accounts payable, receive payments on invoices and pay bills, reconcile bank & credit card accounts and create financial reports to monitor and analyze their business.

 

How to Write a Business Plan – Harry Ponder

September 15, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan.  Find out how marketing, operations, and finance are interrelated.  Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

 

 

One Page Marketing Plan for Business Owners - Martin Brossman

September 20, 2016, 1:00-4:00 pm, Isothermal Community College-Polk Center

 

Create a marketing plan that is clear focused, results driven and relevant. In this class you will learn a simple way to create a one-page marketing plan and a marketing map to follow that includes the web, social marketing and traditional marketing. Often the simplest plans are easiest to stay focused on and to get clear team involvement with.  Developed by: Martin Brossman and Leon Rawitz

 

Getting More Business with Facebook Paid Ads for Business Owners - Martin Brossman

September 20, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Now that Facebook is showing less and less of business pages it is time to learn the real power of Facebook ads as it has over 1.49 billion monthly users. With less than 3% of your customers seeing your post on Facebook today, it is more useful to view Facebook as a powerful paid advertising platform than a free social media site. With Facebook ads you can display your best content in front of key customers that have clearly self-identified themselves as good customers by their interest on Facebook. You can get started with Facebook ads with as little as a few dollars per ad.

 

Business Start-Up Issues A-Z – Russ Seagle

September 29, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

This is a "soup-to-nuts" course that covers all the important issues you DON'T want to overlook when starting your business. This course covers legal forms of business, naming your business, licenses and permits for new businesses, choosing a location, franchises, purchasing an existing business, types of risk businesses face and insurance issues, various tax issues, challenges of managing a business, family owned business issues, common mistakes new business owners make, and more.

 

Pinterest for Your Small Business-Nick Hawks

October 4, 2016, 1:00-4:00 p.m., Isothermal Community College – Polk Center

Looking for a free, powerful tool to quickly attract clients, market your small business, and grow your brand? In this free seminar you will learn everything you need to know about harnessing the power of Pinterest.

 

This course shows you everything you need to get results from Pinterest (without spending TONS of time on it). Pinterest is an easy, visual way to get your product in front of your audience and drive traffic to your website or with the new “Buy It” pin you can sell directly from Pinterest.

 

By the end of this course, you’ll be ready to create a compelling, dynamic Pinterest business presence that will drive sales, spark conversation, and attract loyal customers.

 

How to Use LinkedIn to Grow Your Small Business-Nick Hawks

October 4, 2016, 6:00-9:00 pm, Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Did you know that LinkedIn has surpassed Facebook as the preferred place for providing small business content? With over 380 million users you can’t afford to ignore this powerful eCommerce tool.

 

In this seminar, you will learn how to create a compelling “Online Presence” that will attract customers to you. You will lean the five most important things to do on LinkedIn so that you can be found. We will discuss how to position yourself as an expert and how to increase your visibility on LinkedIn.

  • Create a LinkedIn profile that stands out and positions you as an expert.
  • How to get 500 connections and expand your network.
  • How to stay in-front of your audience and position yourself as an expert with status updates and LinkedIn publishing.
  • Harnessing LinkedIn groups to grow your visibility and establish your expertise.
  • Build your personal plan to quickly get result with LinkedIn in only 15 minutes, 2 days a week.
  • LinkedIn can be a tremendously powerful tool to grow your small business and finally get noticed.

 

Basics of Bookkeeping-Dan Thomas

October 6, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

 

Pricing For Profit – Russ Seagle

October 11, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Pricing your goods or services properly is one of the most important things you can do for your business. Your price must be both attractive to customers and profitable for you. Your price also communicates your value to the market. This seminar will show you a method for pricing that considers your cost structure and profit targets, as well as competitive pressures and market preferences. You'll walk away with a formula for pricing that you can use to become more profitable the very next day.

 

Financing Your Small Business – Harry Ponder

October 13, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Financing continues to be a challenge for many small business owners.  Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions.  Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.  Discover the keys to financing success.

 

Turn Your Passion Into A Business on Etsy!!!!!-Nick Hawks

October 18, 2016, 1:00-4:00 p.m., Isothermal Community College – Polk Center

 Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there’s no better place to launch your own creative small business. In fact, sellers took home over 860 million in sales in 2012 alone.

 Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your small business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

 

Starting Your Business on eBay: The Basics of Selling on eBay-Nick Hawks

October 18, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

A great seminar for the “beginner” or the entrepreneur wanting to make eBay a primary business tool.  During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping.  Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!

 

Developing and implementing a social media plan and policy for small business owners –

            Martin Brossman

October 25, 2016, 1:00-4:00 p.m. Isothermal Community College-Polk Center

 

Are you using social media with a plan that is generating reviews and enhancing your reputation or just throwing things out there with a risk of damaging your reputation. This course for business owners is designed to develop a social media plan and reduce their liability by having a social media policy.   

 

 

Gaining the Advantage of using Google+ and Google Local for Business - Martin Brossman

October 25, 2016, 6:00-9:00 p.m. Isothermal Community College-Spindale Campus,

            Communication Building, Room 108


Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important marketing advantage.

 

Your Small Business Taxes-Dan Thomas

October 27, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business.  Become familiar with the latest tax forms and procedures for both state and federal taxes.  Discover how everyday business decisions can have tax implications that can affect your bottom line.  This seminar is important for both new and experienced business owners.

 

QuickBooks Training – Jeffrey Weathers

November 10, 2016, 12:30-3:30 pm, Isothermal Community College – Polk Center

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

QuickBooks Training: Beyond the Basics– Jeffrey Weathers

November 17, 2016, 12:30-3:30 pm, Isothermal Community College – Polk Center

This class will expand on what you learned in QuickBooks Training (Part 1). Our QuickBooks expert will expand more on the sales process by showing participants how to set up their products and services, manage their accounts receivable and accounts payable, receive payments on invoices and pay bills, reconcile bank & credit card accounts and create financial reports to monitor and analyze their business.

 

QuickBooks – Processing Payroll – Jeff Weathers

November 17, 2016, 6:00-9:00 p.m., Isothermal Community College-Spindale Campus,

            Communication Building, Room 108

Preparing payroll in any small business can be a daunting task. Whether you have one employee or 20, the federal and state requirements are often the same! However, by using the payroll feature in the QuickBooks desktop product, you can master efficient techniques for setting up employees, creating paychecks, paying taxes, and generating forms and reports quickly and easily.  

 

We will start with an introduction to Payroll and Taxes and what it means to “do payroll.” We will also learn how to prepare for the payroll process by finding the information you need on the Internal Revenue Service, NCDOR and Employment Security websites, from the details of complying with withholding requirements for taxes to the process for applying for an employer identification number and other state identification numbers. Then we will review all aspects of how to set up, maintain and process payroll for your employees in QuickBooks.

 

 

 

 

Register online or call Dee Spurlin at 828-395-1416.