Isothermal Community College

Small Business Center

Seminars

SBC Seminars Spring 2017

 

January 19, 2017 – Let’s Write Your Marketing Plan, SCORE

6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

Do you wish you had a Marketing Plan for your business but don’t have time to sit down and write it?  Are you worried that you don’t have the information you need, the ideas to make the Plan successful, or know where to start?  In this workshop we’ll work with you to write your Plan, tailored to your business, and get feedback from your peers that helps give you the confidence that your Plan will make a difference.  You’ll leave with a Marketing Plan for your business that you can start implementing the next day.

 

January 19, 2017 – Intro to QuickBooks, Jeff Weathers

6:00-9:00 p.m., Isothermal Community College, Rutherford Campus

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

 

January 26, 2017 – QuickBooks: Beyond the Basics, Jeff Weathers

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this class, you will have a basic understanding of the QuickBooks process and capabilities.

 

 

January 31, 2017 – Being Effective as an Entrepreneurial Business Owner, Martin Brossman

1:00-4:00 p.m. Isothermal Community College, Polk Center, Columbus

Being an Entrepreneur and Business Owner demand very different skills then being an Employee. This class teaches you the core skills required to navigate and be successful in your own business, based on more than 15 years of business coaching by Martin Brossman and more than 20 years of entrepreneurship by Dan Scala. Learn the key mistake to make that can lose you time and money. You will understand  how to effectively manage: time, money, priorities and customers to maximize results. This is useful for both the person about to start a business and one that has been in business long enough to say “I wish they had told me how…”.

 

January 31, 2017 – E-mail Marketing Training, Martin Brossman

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Let’s face it: nobody wants any more e-mail! Despite the fact that inboxes are crammed full and people’s time is constrained, it is still possible to make money with a well-designed strategic e-mail marketing campaign. The key to success is laser-focusing and sending the right e-mails to the right people at the right time, such that people are grateful and eager to receive what you send.

In this course, you will learn:

How to entice people to sign up for your e-mail list

How to avoid legal compliance issues and make sure your e-mails don’t get caught in people’s spam filters

How to write e-mail copy that motivates readers to take action

How to time your campaigns and send out e-mails when people are most likely to read them

Combining e-mail with social media and other marketing strategies for maximum effectiveness

Whether you’ve never used e-mail before or whether you’ve been using e-mail for years, you can learn how to use e-mail to drive more sales in this class. While e-mail marketing isn’t as easy as it used to be, it can still be a great resource to businesses who use it correctly. Sign up today!

 

 

February 7, 2017 – How to Start a Restaurant, Harry Ponder

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

 

February 16, 2017 – How to Find Customers, Nick Hawks

1:00-4:00 p.m. Isothermal Community College, Polk Center, Columbus

Customers are the key to building a successful business and your online reputation is crucial for finding customers. This fast paced class teaches you where and how to find your customers. In this class you will learn how to get a free Online Reputation report. Learn which SEO keywords your competition are using for free. We will briefly compare the past traditional methods of marketing to the more current methods of social media. You will quickly learn how to find, motivate, and keep consumers coming to your business. Discover the variety of Free market research tools that will give you critical information about your industry and customers.

 

February 16, 2017 – Selling Items on eBay With Your Mobile Device, Nick Hawks

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

The eBay apps for iPhone, iPad, Android, Windows Phone, Windows 8, and BlackBerry let you create a listing with a simple form. In this class you will learn how to:

Research sales trends and completed listings for an appraisal of your item. Take pictures with your device and add them to your listing. It's fast and easy. Scan your item's barcode to add product details that are in eBay's catalog automatically. You can finish a listing you started before, either on your mobile device or on your home computer. The eBay app is synchronized to the eBay website, making it easy to move between them when creating a listing. Predefine and save your listing preferences like handling time and return policy. Use the Sell one like this feature to auto-fill some of your item details. Accept PayPal as a payment method. Track of your active listings. Relist items. Shipping details are explained and how to provide tracking information to buyers and respond to questions right away.

 

 

 

 

 

February 21, 2017 – Be Your Own Advertising Agency, SCORE

6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

Learn how to “Do-it-yourself” copy and layout that sells for Advertising.  Brochures and Point of Purchase as well as Photography tips for the non-professional

 

 

February 28, 2017 – Business Planning for Business Success, Russ Seagle

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Starting a business without a plan is like rowing across the Atlantic with out a chart: You could wind up anywhere - even on the bottom of the ocean. You need a plan to help you organize your thoughts, communicate your concept, and attract the funding you need to start and grow. This seminar will teach you what to put in your plan and what to leave out. You'll learn the common mistakes to avoid, the best tools to help you create your plan, and strategies for bringing it all together. You'll also walk away with a fill-in-the-blank business plan template to help you get started!

 

 

March 7, 2017 – Financing Your Small Business, Harry Ponder

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Financing continues to be a challenge for many small business owners.  Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions.  Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.  Discover the keys to financing success.

 

March 9, 2017 – Taxes for Your Small Business, Dan Thomas

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business.  Become familiar with the latest tax forms and procedures for both state and federal taxes.  Discover how everyday business decisions can have tax implications that can affect your bottom line.  This seminar is important for both new and experienced business owners.

 

March 16, 2017 – Techniques in E-mail Marketing, SCORE

6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

Learn the basics of e-mail and then some.  Come and learn about using an e-mail platform, list-building, segmentation, personalization, automation, testing, deliverability, campaign planning and more.

 

March 23, 2017 – Business Start Up Issues A-Z, Russ Seagle

 6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

This is a "soup-to-nuts" course that covers all the important issues you DON'T want to overlook when starting your business. This course covers legal forms of business, naming your business, licenses and permits for new businesses, choosing a location, franchises, purchasing an existing business, types of risk businesses face and insurance issues, various tax issues, challenges of managing a business, family owned business issues, common mistakes new business owners make, and more.

 

March 28, 2017 – Basics of Bookkeeping, Dan Thomas

 6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

 

 

April 11, 2017 – What Business Structure is Right for Your Business, Harry Ponder

 6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

This seminar will help a business owner or a potential business owner understand the different entities or legal structures of a small business.  It will also help them know which structure might be the best for their business and the disadvantages and advantages of each.

 

Some of the topics to be discussed will be:

What are the different entities/structures of a small business?

Sole Proprietor

Partnership

Corporation (C and S)

Limited Liability Company (LLC/LLP)

What are the advantages/disadvantages of each type of structure?

How do I determine which structure will be best for my business?
How do I set up the structure I want my business to have?

What liabilities do I have with each structure?

What are the legal issues associated with each structure?

 Where do I begin?

 

April 20, 2017 – Pricing for Profit, Russ Seagle

 6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

Small businesses must price products and services so the price is both attractive to customers and profitable for the business. To do this, you need a process for taking the guesswork out of pricing. This seminar will teach you strategies for pricing, how to choose the right pricing model for your business, and how to use your pricing as a marketing tool and as a forecasting tool. A calculator is required for this seminar.

 

April 25, 2017 – Franchising as a Business Option, SCORE

 6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

Learn about the options of selecting a franchise for your small business.  We will discuss the pro’s and con’s of franchising as well as the research required to make the best business decision.

 

 

 

May 16, 2017 – How to Sell on Amazon, Nick Hawks

1:00-4:00 p.m., Isothermal Community College, Polk Center, Columbus

Amazon is the leading e-commerce website in the United States with more than $74.45 billion dollars in 2013 net sales. Amazon has more than 237 million active customer accounts worldwide.

 

In this fast paced class you’ll learn how to register online, choose the account that fits your goals, and list an item on Amazon to maximize your probability. You’ll learn how to ship your items and minimize your expenses. Learn how to make the most money with every sale.

Amazon is the fastest ways to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Professional subscription for unlimited selling.

 

May 16, 2017 – Basics of Selling on eBay, Nick Hawks

6:00-9:00 p.m. Isothermal Community College, Rutherford Campus

A great seminar for the “beginner” or the entrepreneur wanting to make eBay a primary business tool.  During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping.  Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!

 

May 25, 2017 – Getting the Best Out of QuickBooks, SCORE

 6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

Learn the basics of QuickBooks and how it can serve your business as a tool to success.

 

June 15, 2017 – Building an Effective Board for Non-Profit Businesses, SCORE

 6:30-8:30 p.m., Isothermal Community College, Polk Center, Columbus

This workshop will be a panel discussion of executives at Non-Profit Businesses discussing what they have done to build and run strong, productive, effective Boards that support their organization’s mission.  We’ll discuss creating an effective Board structure, bylaws, roles and responsibilities, striking the right balance between policy making and day-to-day operations, recruiting the best board members for your business and much more.  You’ll have a chance to share your ideas, hear from others and ask questions about how other non-profits structure and utilize their Boards.

 

 

Please check the Isothermal Community College Small Business Center web page for Seminars scheduled after printing.


 

 

 

 

Register online or call Dee Spurlin at 828-395-1416.