Isothermal Community College

Small Business Center

Seminars

Seminars will be held at Isothermal Community College Spindale Campus, Communication Technology Building, Room 108

Marketing Your Business on a Shoestring Budget – SCORE – Don Hofmann

August 13, 2015, 6:30-8:30 p.m.
Isothermal Community College, Polk Campus

Smart, targeted marketing strategies, consumer research, promotional programs, advertising and other tactics are not restricted to the large corporations with big marketing departments and big budgets. Small companies can have the same level of sophisticated marketing on a shoestring budget. This seminars shows you how and will spend time helping you develop specific ideas for your small business.

QuickBooks – Processing Payroll – Jeff Weathers

August 20, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Preparing payroll in any small business can be a daunting task. Whether you have one employee or 20, the federal and state requirements are often the same! However, by using the payroll feature in the QuickBooks desktop product, you can master efficient techniques for setting up employees, creating paychecks, paying taxes, and generating forms and reports quickly and easily.

We will start with an introduction to Payroll and Taxes and what it means to “do payroll.” We will also learn how to prepare for the payroll process by finding the information you need on the Internal Revenue Service, NCDOR and Employment Security websites, from the details of complying with withholding requirements for taxes to the process for applying for an employer identification number and other state identification numbers. Then we will review all aspects of how to set up, maintain and process payroll for your employees in QuickBooks.

Legal and Tax Issues for Small Businesses – SCORE – Michael Frye

August 27, 2015, 6:30-8:30 p.m.
Isothermal Community College, Polk Campus

This workshop will cover the choice, formation, operation and taxation of the various business entity choices which are available to a small business. Sole proprietorships, corporations, limited liability companies and partnerships will be covered, with an emphasis on corporations and limited liability companies. Other legal matters which will be discussed include super majority voting provisions; shareholder and member voting agreements; buy/sell agreements; trade names, trademarks and copyrights; and nondisclosure, trade secret and non-compete agreements. Time will be available for participants to ask questions on these and other topics.

Writing a Business Plan for Start-Ups - SCORE

September 10, 2015, 6:30-8:30 p.m.
Isothermal Community College, Polk Campus

This is a seminar for folks who are starting their own business or thinking about starting their own business. You will learn how to complete a Product and Service Worksheet, develop competitive intelligence, do a SWOT analysis, and develop a strategic plan. You will learn how to complete a Pre-business Checklist. Finally, you will learn the components of most business plans.

Shop Local-Buy Local, Invest local to gain more business for you and your business - Martin Brossman

September 15, 2015, 1-4 p.m.
Isothermal Community College, Polk Campus

Learn how to generate a dynamic Shop Local strategy to help your business, your town and your county. Because keeping more money in the local economy creates a foundation for real economic growth, it’s important to add the power of Social Media to rev up traditional local marketing efforts and build a higher level of enthusiasm for reaching current and future customers. This is where the New Media—on the air —connects with old-fashioned customer service on the ground to appeal to an ever-widening audience that is searching and making purchase decisions online.

Major topics of the seminar include:

  • Maximizing the attracting power of smart phones and tablets used by prospective customers, to draw them into your business.
  • Understanding effective ways of investing your time, attention and money that help your own business and community.
  • Using the right combination of marketing, web directories and social media to multiply your marketing efforts
  • Integrating the mission of the town with the individual mission of each business to make your area a true destination for outside visitors to spend more money in your area.

Marketing with Pinterest for Business Owners – Martin Brossman

September 15, 2015 , 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners.

Managing Your Business Day to Day for Success – SCORE – Bill Kerns

September 24, 2015, 6:30-8:30 p.m.
Isothermal Community College, Polk Campus, Columbus, NC

This workshop will help the small business person develop and implement methods to control costs, monitor revenue by product line or service, monitor sales trends, increase cash flow and general tips on how to manage your business rather than the business managing you.

Financing Your Small Business – Harry Ponder

September 24, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Financing continues to be a challenge for many small business owners. Questions range from, who will give me money for my business idea and what do they need from me? to How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions. Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success.

How to Start a Business – Russ Seagle

September 29, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business.

Basics of Bookkeeping – Dan Thomas

October 6, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make the best-informed business decisions. If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

Making Social Media Work for Your Business - SCORE

October 8, 2015, 6:30-8:30 p.m.
Isothermal Community College, Polk Campus, Columbus, NC

How to Start a Home Based Business – Harry Ponder

October 13, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

  1. What is a Home Based business?
  2. Advantages and Disadvantages of a Home Based Business
  3. Business Structures
  4. Legal Issues of a Home Based Business
    • Licenses
    • Other Legal Issues
  5. Home Atmosphere
    • Family Members
    • Atmosphere Change
    • Home Office Space and How to Set It Up
  6. Having Employees
  7. Record Keeping
  8. Tax Issues
  9. Equipment Needs
  10. Money (Business vs. Personal)
  11. Promoting Your Home Bases Business
  12. Selling Your Products or Service

Your Small Business Taxes – Dan Thomas

October 15, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners.

Starting Your Business on eBay: The Basics of Selling on eBay – Nick Hawks

October 20, 2015, 1-4 p.m.
Isothermal Community College, Polk Campus, Columbus, NC

A great seminar for the “dabbler” or the entrepreneur wanting to make eBay a primary business tool. During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping. Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!

How to Start a Business on Etsy – Nick Hawks

October 20, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there’s no better place to launch your own creative business. In fact, sellers took home over 860 million in sales in 2012 alone.

Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

How to Start a Business on Etsy – Nick Hawks

October 27, 2015, 1-4 p.m.
Isothermal Community College, Polk Campus, Columbus, NC

Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there’s no better place to launch your own creative business. In fact, sellers took home over 860 million in sales in 2012 alone.

Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

How to do Business on Amazon – Nick Hawks

October 27, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Amazon is the leading e-commerce website in the United States with more than $74.45 billion dollars in 2013 net sales. Amazon has more than 237 million active customer accounts worldwide.

In this fast paced class you’ll learn how to register online, choose the account that fits your goals, and list an item on Amazon to maximize your probability. You’ll learn how to ship your items and minimize your expenses. Learn how to make the most money with every sale.

Amazon is the fastest ways to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Professional subscription for unlimited selling.

How to Write a Business Plan – Russ Seagle

October 29, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

How to Find Your Customers – Harry Ponder

November 5, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Market research isn’t just for startups; it’s an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

Marketing with Pinterest for Business Owners – Martin Brossman

November 12, 2015, 1-4 p.m.
Isothermal Community College, Polk Campus, Columbus, NC

Learn how to use Pinterest, the newest social media service, to drive traffic to your business website, establish credibility, convey expertise and a sense of who you are as a business person, and develop a relationship with clients and partners.

Crowdfunding and Other Creative Ways to Get Money for Business Owners – Martin Brossman

November 12, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Crowdfunding is one of many new creative ways of getting funding for small businesses. This class demystifies crowdfunding and other new ways to get money for small business today with a lower barrier to entry. You will learn the how to of getting money for your business and what is the right funding to explore. Developed by Social Media and Small Business Marketing expert Martin Brossman and Small Business Funding expert Dan Scalla.

Marketing Your Business – Harry Ponder

November 17, 2015, 6-9 p.m.
Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Explore the components of an effective marketing plan in this comprehensive seminar.

Register online or call Dee Spurlin at 828-395-1416.