Isothermal Community College

Small Business Center

Seminars

Spring 2016 Seminars

 

Intro to QuickBooks – Online vs. Desktop – Jeff Weathers

January 12, 2016 – 1:00-3:30 p.m. Isothermal Community College – Polk Center

 

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you an overview of the QuickBooks Online and QuickBooks Desktop products and discuss which product would work best for your business. We will look at each product’s processes of setting up a company file and chart of accounts, navigating the home page, setting up your products and services, and using QuickBooks lists and forms to record sales and manage expenses.

 

Intro to QuickBooks – Jeff Weathers

January 12, 2016 – 6:00-9:00 p.m. Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

QuickBooks is the software of choice for the small business owner. It allows the owner/manager to account quickly and accurately for business dollars. Our QuickBooks expert will give you a complete introduction to the QuickBooks Desktop product including: setting up a company file and chart of accounts, navigating the home page, setting up your products and services, and using QuickBooks lists and forms to record sales and manage expenses. After you complete this seminar, you will have a basic understanding of the QuickBooks process and capabilities.

 

Building a Business on eBay: Beyond the Basics – Nick Hawks

January 14, 2016 – 1:00-4:00 p.m. Isothermal Community College – Polk Center

 

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay.  Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!

Starting Your Business on Etsy – Nick Hawks

January 14, 2016 – 6:00-9:00 p.m. Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there’s no better place to launch your own creative business. In fact, sellers took home over 860 million in sales in 2012 alone.

 Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

 

 

QuickBooks: Beyond the Basics – Jeff Weathers

January 19, 2016, 6:00-9:00 p.m. Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

This class will expand on what you learned in the “Introduction To QuickBooks” seminar. Our QuickBooks expert will encourage class participation to discuss more complex transactions that participants might encounter in running their business including: receiving payments and paying bills, managing accounts receivable and accounts payable, reconciling bank and credit card accounts, and how to generate and understand the financial reports (Profit & Loss and Balance Sheet) that are vital in monitoring and analyzing your business.

 

Starting Your Business on Etsy – Nick Hawks

January 25, 2016 – 1:00-4:00 p.m. – Isothermal Community College – Polk Center

 

Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there’s no better place to launch your own creative business. In fact, sellers took home over 860 million in sales in 2012 alone.

 Attend this class to learn how to sell your art work, jewelry, crafts, and vintage items in this easy fast paced class!!!! See just how easy it is to Grow Your Brand with a wealth of new customers and promotional tools. Learn how to register and start selling on Etsy. Share the story of your craft in your profile, item photos, and shop banner. Escape the 9-5 grind and focus on your passion. You will be guided through planning the basics of your business strategy and given an in-depth look at Etsy’s tools to help you succeed online.

 

Building a Business on eBay: Beyond the Basics – Nick Hawks

January 25, 2016 – 6:00-9:00 p.m. Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay.  Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!

 

How to Start a Business – Russ Seagle

January 28, 2016 – 6:00-9:00 p.m.  Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

Understand the basics of starting a business in this seminar that takes you from idea to opportunity.  Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more.  Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea.  Discover the resources available to help you start and successfully operate your business.

 

Small Business Success Begins with Making the Right Steps First – Bruce Hunt & Bill Kerns

February 4, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

Starting your own business is a major lifetime challenge.  This workshop will provide you with the tools necessary to meet that challenge successfully. 

 

How to Find Your Customers – Harry Ponder

February 11, 2016 – 6:00-9:00 p.m. – Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

Market research isn’t just for startups; it’s an important ongoing process for every small business.  Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers.  Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.

 

Business Essentials – Karen Bargsley

February 16, 2016 – 6:30-8:30 p.m. – Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

Covers the basics of tax compliance ranging from registering your business, to withholding from employees, and sales and use tax requirements.   Information will be provided on a program for businesses that have fallen behind on sales and use, withholding, and other trust taxes.

 

Marketing Your Business – Harry Ponder

February 23, 2016 – 6:00-9:00 p.m. – Isothermal Community College – Spindale Campus

Communication Technology Building, Room 108

 

Marketing for the 21st Century small business is more dynamic and challenging than ever.  Discover how to most effectively and efficiently use the many marketing tools available.  Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques.  Explore the components of an effective marketing plan in this comprehensive seminar.

 

Crowdfunding and Other Creative Ways to Get Money for Business Owners –

Martin Brossman

February 25, 2016 - 1:00-4:00 p.m. - Isothermal Community College, Polk Center

 

Crowdfunding is one of many new creative ways of getting funding for small businesses. This class demystifies crowdfunding and other new ways to get money for small business today with a lower barrier to entry. You will learn the how to of getting money for your business and what is the right funding to explore. Developed by Social Media and Small Business Marketing expert Martin Brossman and Small Business Funding expert Dan Scalla.

 

 

One Page Marketing Plan for Business Owners – Martin Brossman

February 25, 2016 – 6:00-9:00 p.m.

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Rm 108

 

Create a marketing plan that is clear focused, results driven and relevant. In this class you will learn a simple way to create a one-page marketing plan and a marketing map to follow that includes the web, social marketing and traditional marketing. Often the simplest plans are easiest to stay focused on and to get clear team involvement with.

 

How to Keep and Cultivate Customers – Don Hofmann

March 3, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

Understand the difference between the value and profitability of every customer.  Learn which is more important and profitable to your business’s future – current or new customers.  Where are the best places to direct your marketing efforts; the answer isn’t as obvious as you may think.

 

How to Write a Business Plan – Russ Seagle

March 8, 2016 – 6:00-9:00 p.m.

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Rm 108

 

A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan.  Find out how marketing, operations, and finance are interrelated.  Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy. This seminar is designed for new and established business owners.

 

How to Start a Home Based Business – Harry Ponder

March 10, 2016, 6:00-9:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

1.  What is a Home Based business?

2.  Advantages and Disadvantages of a Home Based Business

3.  Business Structures

4.  Legal Issues of a Home Based Business

A.   Licenses

B.   Other Legal Issues

5.  Home Atmosphere

       A. Family Members

       B. Atmosphere change

       C. Home Office Space and How to Set It Up

6.  Having Employees

7.  Record Keeping

8.  Tax Issues

9.  Equipment Needs

10.  Money (Business vs. Personal)

11.  Promoting Your Home Bases Business

12.  Selling Your Products or Service

 

Starting a Non Profit - Calvin Patterson

March 15, 2016 – 2:00-4:00 pm – Isothermal Community College, Polk Center

 

Upon successful completion of this seminar, participants will be able to:

  • Have clear understanding of effective action items before starting a non-profit organization
  • Utilize resources to develop a defined mission, vision, purpose of organization
  • Be familiar with regulatory protocol to start an organization
  • Understand the need to develop an effective team to execute plans for the organization

 

Format of content

  1. Discuss how to define and quantify the need for services and programs to be provided
  2. Discuss the need for business planning in the process
  3. Discuss the role of by-laws in guiding operations of the organization
  4. Discuss regulatory aspects of starting a non-profit
  5. Discuss the actual incorporation process
  6. Discuss collaboration and partnerships regarding non-profits
  7. Discuss best practices effective non-profit organizations use to fulfill their mission and delivery results consistently

 

Starting a 501C 3 Non Profit – Calvin Patterson

March 15, 2016 – 6:00-8:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Upon successful completion of this course, participants will be able to:

  • Understand the preparation for becoming a 501C3 tax exempt organization.
  • Be familiar with IRS Form 1023 (501C3 application).
  • Analyze the requirements for becoming a 501C 3 non-profit organization.
  • Develop a strategy for completing the application.

 

Format of content

  • Review instructions provided by IRS to complete Form 1023
  • Review Form 1023

 

Your Small Business Taxes – Dan Thomas

March 22, 2016, 6:00-9:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business.  Become familiar with the latest tax forms and procedures for both state and federal taxes.  Discover how everyday business decisions can have tax implications that can affect your bottom line.  This seminar is important for both new and experienced business owners.

 

Financing Your Small Business – Harry Ponder

April 5th, 2016, 6:00-9:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Financing continues to be a challenge for many small business owners.  Questions range from, who will give me money for my business idea and what do they need from me? to How will this business make money and will it be enough to pay back a loan or attract an investor? Get to the heart of business financing in this seminar that answers your questions.  Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs.  Discover the keys to financing success.

 

Grantseeking/Grantwriting Part 1 – Calvin Patterson

March 29, 2016, 2:00-4:00 pm – Isothermal Community College, Polk Center

 

Upon successful completion of this course, students will be able to:

  • Have clear understanding of effective action items before starting a grant proposal
  • Utilize specific research strategies to find best funder matches
  • Be familiar with grant proposal components
  • Understand and complete post grant proposal follow up action items

 

Format of content

  • Discuss critical nature of mission, vision, measurable outcomes
  • Discuss prioritizing needs, effectively researching funding opportunities, building relationships
  • Development of a mock grant proposal

 

Grantseeking/Grantwriting Part 2 – Calvin Patterson

March 29, 2016, 6:00-8:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Upon successful completion of this course, students will be able to:

  • Have clear understanding of effective action items before starting a grant proposal
  • Utilize specific research strategies to find best funder matches
  • Be familiar with grant proposal components
  • Understand and complete post grant proposal follow up action items

 

Format of content

  • Discuss critical nature of mission, vision, measurable outcomes
  • Discuss prioritizing needs, effectively researching funding opportunities, building relationships
  • Development of a mock grant proposal

 

Pricing for Profit:  How to price your goods and services for optimum profitability. –

Russ Seagle

March 31, 2016 – 6:00-9:00 p.m.

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Small businesses must price products and services so the price is both attractive to customers and profitable for the business. To do this, you need a process for taking the guesswork out of pricing. This seminar will teach you strategies for pricing, how to choose the right pricing model for your business, and how to use your pricing as a marketing tool and as a forecasting tool. A calculator is required for this seminar.

 

 

How to Write a Business Plan for Success – Bruce Hunt

April 7, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

 The old adage of “Plan your work and work your plan,” is just as good today as it was back then.  Learn how to make your business plan fit your company’s needs. 

 

Take Photos Like a pro to Get More Business with your Social Media – Martin Brossman

April 14, 2016 – 1:00-4:00 pm – Isothermal Community College – Polk Center

 

The explosion of Facebook, Pinterest and Instagram has proven that photography is a powerful tool to market your business. This how-to class will teach you the basics of digital photography to attract more customers with your social media and web marketing. Learn the techniques for being found on the Web by your photos, which leads to higher conversion to clients. This class will give you real world knowledge that you can use today to increase social media engagement and expand your market.

 

Mobile Marketing – Connecting with Customers via Smart Phones and Tablets –

Martin Brossman

April 14, 2015 – 6:00-9:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

What small businesses need to know about QR codes, Apps, mobile ads and optimized websites to be successfully found and viewed on mobile devices.

 

Basics of Bookkeeping – Dan Thomas

April 19, 2016, 6:00-9:00 pm

Isothermal Community College, Spindale Campus, Comm. Tech. Bldg. Room 108

 

Gain a workable knowledge of how to properly record financial transactions for your business.  Discover the three most important financial reports and how to use them to make the best-informed business decisions.  If you’re a new business owner or need a refresher on the basics of accounting, this seminar is designed for you.

 

Promoting Your Business Through Effective Public Relations – Beth Rounds & Clare O’Sheel

May 5, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

 A well thought out public relations effort can be worth its weight in gold.  We’ll walk through the steps to creating an effective plan, evaluate local media channels, and test your skills at writing a press release.  This session will be a highly interactive, so bring your questions and challenges to our team and let’s have some fun.

 

Choosing the Right Organizational Structure – Harry Ponder

May 10, 2016 – 6:00-9:00 p.m.

Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

 

This seminar will help a business owner or a potential business owner understand the different entities or legal structures of a small business.  It will also help them know which structure might be the best for their business and the disadvantages and advantages of each.

 

Some of the topics to be discussed will be:

ü  What are the different entities/structures of a small business?

  • Sole Proprietor
  • Partnership
  • Corporation (C and S)
  • Limited Liability Company (LLC/LLP)

ü  What are the advantages/disadvantages of each type of structure?

ü  How do I determine which structure will be best for my business?
How do I set up the structure I want my business to have?

ü  What liabilities do I have with each structure?

ü  What are the legal issues associated with each structure?

ü  Where do I begin?

 

What You Need to Know Before You Buy or Sell a Business – Mike Frye & Bill Kerns

June 2, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

Buying or Selling a business will probably be the largest financial decision you will ever make.  This workshop will provide you with the necessary tools to make this purchase or sale a smooth and rewarding process. 

 

Do-It-Yourself Advertising for Small Business – Vince Verrecchio

July 14, 2016, 6:30-8:30 p.m. Isothermal Community College – Polk Center Auditorium

 

Based on more than 40 years’ experience as an advertising copywriter, art director, photographer, creative director and agency owner, I will share such specifics as how to write a headline, subhead, first line of copy, and a call to action; how to control the eye with layout; how to shoot your own photographs following the 6 C’s.

 

Register online or call Dee Spurlin at 828-395-1416.