Isothermal Community College

Small Business Center

Seminars

Seminars will be held at Isothermal Community College Spindale Campus, Communication Technology Building, Room 108

Business Start-Up Issues A – Z – Russ Seagle

Thursday, January 15, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This is a “soup-to-nuts” course that covers all the important issues you DON’T want to overlook when starting your business. This course covers legal forms of business, naming your business, licenses and permits for new businesses, choosing a location, franchises, purchasing an existing business, types of risk businesses face and insurance issues, various tax issues, challenges of managing a business, family owned business issues, common mistakes new business owners make, and more.

Fast Track to Sustain Positive Cash Flow – Tim Dannelly

Tuesday, January 20, 2015 – 1:00-4:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Tim will direct you to the clients that are ready to buy right now.  And he will show you where the best leads are!  You'll learn a sales process that relaxes your client while assuring the order will be yours for the asking.

You’ll learn:

  • Where the money is
  • Why now is the time to ask for the money
  • A solid Sales Process for your product or service
  • How to make sure you never run out of qualified leads

The best source of cash for your business is not a loan, or small amount of money from a funding company. The best source of cash flow is revenue from daily sales. If you depend upon faithful customers for your income, explore ways to quit wasting time and start having fun selling your products and services!

Cash Flow–Essential in the Survival of Your Small Business – Tim Dannelly

Tuesday, January 20, 2015 - 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

At the end of the day, your business must recognize a profit!  A business that is losing money will soon find itself out of business.  Cash Flow problems lead the list of causes for Small Business failure.  It can happen to good people as often as to bad people.  Regardless of your passion and the excellence of your product, Cash Flow problems can bring an unplanned end to your enterprise. 

You will learn how to quickly spot positive and negative Cash Flow indicators and the simple ways to guide your business to a profitable and secure future. 

You’ll learn:

  • How to identify positive and negative Cash Flow
  • Causes of negative Cash Flow and how to avoid them 
  • A Sales Process that always leads to positive Cash Flow
  • The importance of Self Discipline in day-to-day operations

Social Media for Small Businesses – Martin Brossman

Thursday, January 29, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This class introduces the fundamentals of core competency in the setup of major Social Media platforms and how they are to be correctly used. You will determine what is appropriate for your business, which platforms to use first, in the future, and which not to use for your business. Areas of focus include: set up of accounts; populating base accounts; establishing a content distribution system, including photos, graphics and video; and maximizing keywords and online directories.

Basics of Home Based Business – Harry Ponder

Tuesday, February 10, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

  1. What is a Home Based business?
  2. Advantages and Disadvantages of a Home Based Business
  3. Business Structures
  4. Legal Issues of a Home Based Business
    1. Licenses
    2. Other Legal Issues
  5. Home Atmosphere
    1. Family Members
    2. Atmosphere change
    3. Home Office Space and How to Set It Up
  6. Having Employees
  7. Record Keeping
  8. Tax Issues
  9. Equipment Needs
  10. Money (Business vs. Personal)
  11. Promoting Your Home Bases Business
  12. Selling Your Products or Service

Business Planning for Business Success – Russ Seagle

Thursday, February 12, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

 Starting a business without a plan is like rowing across the Atlantic without a chart: You could wind up anywhere - even on the bottom of the ocean. You need a plan to help you organize your thoughts, communicate your concept, and attract the funding you need to start and grow. This seminar will teach you what to put in your plan and what to leave out. You'll learn the common mistakes to avoid, the best tools to help you create your plan, and strategies for bringing it all together. You'll also walk away with a fill-in-the-blank business plan template to help you get started!

Taxes for Small Business –Dan Thomas

Tuesday, February 24, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Small business taxation will be discussed in depth in this course. The taxes incurred by all forms of businesses will be compared. The benefits and drawbacks of a sole proprietor, partnership and corporations will be explained. The filing for a Limited Liability Company will be covered and how that affects filing of business taxes. Payroll issues, including a discussion as to employee or contract labor payment requirements will be clarified. Health insurance and retirement benefits from each type of company will also be included.  Start-up issues such as federal EIN number acquisition, sales tax, and employment tax registration will be a focal point. Following this class attendees will be clear on most common tax requirements and issues for small businesses.

Business Structure – Harry Ponder

Thursday, February 26, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This seminar will help a business owner or a potential business owner understand the different entities or legal structures of a small business.  It will also help them know which structure might be the best for their business and the disadvantages and advantages of each.

Some of the topics to be discussed will be:

  • What are the different entities/structures of a small business?
    • Sole Proprietor
    • Partnership
    • Corporation (C and S)
    • Limited Liability Company (LLC/LLP)
  • What are the advantages/disadvantages of each type of structure?
  • How do I determine which structure will be best for my business?
  • How do I set up the structure I want my business to have?
  • What liabilities do I have with each structure?
  • What are the legal issues associated with each structure?
  • Where do I begin?

Starting Your Business on eBay:  The Basics of Selling on eBay – Nick Hawks

Thursday, March 5, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

A great seminar for the “dabbler” or the entrepreneur wanting to make eBay a primary business tool.  During this fast-paced session, learn best practices to use when setting up an account, listing items for sale, taking payments, and shipping.  Topics will include eBay appraisals and research, registering on eBay and starting a seller’s account, choosing formats & categories, writing descriptions that sell, submitting photos, feedback, starting up and using a PayPal account, shipping tips and pricing philosophies that will make you an eBay Top Rated Seller!!

Building Your Business on eBay: Beyond the Basics  – Nick Hawks

Thursday, March 12, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This session is for individuals having knowledge/experience of selling on eBay who want to establish a continual retail presence on eBay. Topics in this fast-paced session will include: Starting and growing an eBay business, Finding merchandise to sell, Creating professional listings, Marketing your business on eBay, Managing active listings, Resolving issues & feedback, and protecting your eBay business. Plus learn those “tricks of the trade” that you have to know to become an eBay PowerSeller!

Financing Your Business – Harry Ponder

Tuesday, March 17, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This seminar will help a business owner how to determine the financing needs to start and make a business successful. It will also help them determine where to obtain this needed financing and what it takes to get it. This seminar is a must for anyone wanting to start a business as well as someone already in business and needs additional funds to continue to operate or expand the operation.

Some of the topics to be discussed will be:

  1. How to determine how much financing do I need.
  2. Where can I start looking for financing?
  3. What information do I need to research before starting?
  4. Do I really know what the money will be used for?
  5. What resources for funding are available?
  6. How does a Business Plan help me obtain funding?
  7. What is meant by a “Cash Flow Chart” and what role does it play in seeking funding?
  8. What role does my personal financial position play in funding my business?
  9. Do I really need a Loan and can I afford to get one?
  10. Where do I start? 

Understanding eBay Stores: Selling from Your eBay Website – Nick Hawks

Thursday, March 19, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Take your students to the next level of their eBay e-commerce experience. This 3 hour hands-on course is a fantastic way to provide a step-by-step approach to those individuals who are ready to become eBay Store owners. You will learn how to start, brand, and optimize your eBay store website. Understand how to market your eBay store more effectively with email newsletters, traffic reports, and the markdown manager sales tool. Learn how to use the “Quick Store Tune-up” feature and "Manage My Store" page to customize your eBay Store, plus learn tips for search engine optimization (SEO) that will bring even more internet shoppers to your eBay Store via Google, Yahoo, and Bing search engines!!

Financials for Small Business – Dan Thomas

Tuesday, March 24, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

An explanation of Profit and Loss Statements and Balance Sheets are the core of this three hour class. The need for recordkeeping and bookkeeping systems are emphasized. The importance of a Chart of Accounts is explained, as well as the placement on all financial statements. Cash Flow, Business projections, and budgeting are also included to round out the full needs of small business financial reports. Expectations of banks and lending institutions will be discussed.

Using Your Mobile Device to Manage Your eBay Business – Nick Hawks

Thursday, March 26, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

The eBay apps for iPhone, iPad, Android, Windows Phone, Windows 8, and BlackBerry let you create a listing with a simple form. In this class you will learn how to:  Research sales trends and completed listings for similar items to set a competitive price for your item. Take pictures with your device and add them to your listing. It's fast and easy. Scan your item's barcode to add product details that are in eBay's catalog automatically. You can finish a listing you started before, either on your mobile device or on your home computer. The eBay app is synchronized to the eBay website, making it easy to move between them when creating a listing. Predefine and save your listing preferences like handling time and return policy. Use the Sell one like this feature to auto-fill some of your item details. Accept PayPal as a payment method. Track of your active listings. Relist items. Provide tracking information to buyers and respond to questions right away.

Google Plus and Google Local for Business – Martin Brossman

Tuesday, March 31, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Google Plus not only adds a dynamic social layer to the Google search experience, it also builds authority on the Web that can give a small business an important marketing advantage. This class will outline the best use of  Google+ and help you apply the concept of social validation-since Google understands that we now value what others have to say about a product or service more than we value the marketing material in making buying decisions. You will learn about the important features of Google Plus which includes Google Places, Google Authorship, and Google Hangouts.

Inner Road Map for Entrepreneurs – Jason Owens

Tuesday, April 7, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

This seminar is geared toward helping new and aspiring entrepreneurs know what to expect. Here we focus on managing the mental game needed to go it alone.  During the seminar the participants have the chance to build a mental road map to help them navigate their way through the twists and turns of starting a venture.  Without these tools and techniques one stands a great chance of having their dreams dashed on the rocks.

Prepare Yourself - Starting almost anything worthy of your best will require a huge amount of effort and stamina. The good news is that you already have the strength to make it. It is time to dig deep to find out exactly what reservoir lies within.

Prepare Your Family - This is not something you do on your own. Even if you work the business by yourself, the rest of your family gets to take the ride with you. Here you will learn tips on what you can do to help your family understand your journey.

Create Time - While many want to make huge changes in our lives, only few accomplish this. One common excuse is “I cannot find time.” This section includes useful tips that new entrepreneurs have used to create time to launch their venture.

Risk - Starting a venture is risky. Here we cover the emotional side of risk and what you can do to keep fear from running rampant. What may surprise you is that entrepreneurs tend to be more overconfident than risk averse. We also cover how to keep your overconfidence from becoming a weakness. 

Making a Splash without Much Cash – Russ Seagle

Thursday, April 9, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Marketing doesn't have to cost an arm and a leg.  This workshop will teach you how to draw customers to your business without breaking the bank.  You'll learn low-cost (and some NO-cost) methods of building your business, such as how to create an un-brochure, selling the business by selling YOU, and how to maximize your effectiveness while minimizing your expenditures.

How to Do Business on Amazon – Nick Hawks

Tuesday, April 28, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

Amazon is the leading e-commerce website in the United States with more than $74.45 billion dollars in 2013 net sales. Amazon has more than 237 million active customer accounts worldwide.

In this fast paced class you’ll learn how to register online, choose the account that fits your goals, and list an item on Amazon to maximize your probability. You’ll learn how to ship your items and minimize your expenses. Learn how to make the most money with every sale.

Amazon is the fastest ways to start selling online. Sell just a few items and pay no monthly fee with the Individual plan or choose the Professional subscription for unlimited selling.

Take Photos Like a Pro to Market Your Business – Martin Brossman

Tuesday, May 19, 2015 – 6:00-9:00 p.m.
Isothermal Community College Spindale Campus, Communication Technology Bldg. Rm. 108

The explosion of Facebook, Pinterest and Instagram has proven that photography is a powerful tool to market your business. This how-to class will teach you the basics of digital photography to attract more customers with your social media and web marketing. Learn the techniques for being found on the Web by your photos, which leads to higher conversion to clients. This class will give you real world knowledge that you can use today to increase social media engagement and expand your market.

Register online or call Dee Spurlin at 828-395-1416.